Search Results for: ford

2015 Ford Trends Report with Cheryl Connoly and Mario Armstrong

Cheryl Connoly, Ford’s Manager of Global Consumer Trends and Futuring, has the job of looking at trends beyond automobiles to see what’s influencing their customers. She was recently joined by Mario Armstrong (@marioarmstrong), the Today Show’s Tech Guru, to share what she thinks is important to consumers and how those trends will affect the direction Ford will be taking in coming years.

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Sustainability Blues: Addressing The Water Crisis #FurtherWithFord #FordGreen

The water crisis is a huge problem that I’ve written about in the past. There are a myriad of complex issues at work, from pollution to communities lacking access to water. In order to create meaningful change, we’re going to have to restructure the way our corporations operate and what we consume. Ford Motor Company laid out the ways it is instigating this kind of change within its own company, detailing this in the “Sustainability Blues” panel at the 2014 Go Further with Ford Trends Conference.

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Fashion is Ubiquitous: Kenneth Cole Speaks #FurtherWithFord

One of the neat things about the 2014 Go Further with Ford Trends Conference is the fact that they bring out a diverse array of speakers to give their insights on business, technology, and what consumers want. One such speaker was none other than fashion icon Kenneth Cole, who took the stage with innovation expert Clayton Christensen to share insights and anecdotes.

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The Female Frontier in Business and Beyond #FurtherWithFord #RoleForward

The culmination of the 2014 Go Further with Ford Trends Conference was a series of back-to-back trend panels exploring issues that influence and impact the auto business. Of particular interest to me was the Female Frontier session, which included talks from women in key roles at Ford as well as leading female professionals in other fields. They came together for a Q&A discussing the role of female automobile consumers as well as the career challenges and social pressures that women in business face.

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