This post brought to you by Tom’s of Maine . The content and opinions expressed below are that of Baby to Boomer Lifestyle.

Switching my husband from conventional products to those that are more natural has been a struggle, mostly because he’s a creature of habit. He’s used the exact same shampoo for the last 35 years. He’s never once strayed from it. He has changed deodorant only once since we first met in 1980, only because they stopped making the brand he used to wear. Thank goodness, I hated the scent of it!

You’d think I could just slip in a new product, and he wouldn’t notice, but he does, and it’s so annoying. I decided I’d just keep going about my journey of using only great natural products for myself and hopefully he’ll migrate over some day. But as soon as he reads the label, he’s put off by it. For some reason, he thinks natural means it doesn’t work. I know that he’s wrong, but finding a way to prove it to him is nearly impossible.

But thankfully not everyone is as resistant as my husband, and because of that, natural products are easier to find than ever. I can’t tell you how much simpler that’s made my life. When I first started transitioning over about 15-years ago, I had to special order everything by mail and wait for its arrival. There was very little in the way of support or information available to help choose the right products, so I wasted a lot of money on goods that weren’t right or me. Now I can walk into the store and find the products I need right on the shelf.

Tom's of Maine Made to Matter Collection at Target ad
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Tom’s of Maine, Made to Matter Collection at Target Stores

Target is one of those stores. They carry great lines like Tom’s of Maine. In addition to the regular products, Target also has a few Tom’s exclusives. These handpicked products are all made without artificial dyes, fragrances, flavors, or preservatives. That makes Tom’s of Maine products good for the planet and humans.

Tom’s of Main’s New “Made to Matter – Handpicked by Target” Product for the Whole Family Video

I stopped by my local store last week to pick up a few of the Tom’s of Maine Made to Matter Collection at Target and found that they’ve chosen a Tom’s of Maine® product for everyone in the family! Those products are Wicked Cool!™ Deodorant, Luminous White™ Toothpaste, and Men’s Naturally Dry North Woods™ Antiperspirant Deodorant.

Tom’s of Maine Luminous White Toothpaste is their most advanced natural whitening toothpaste. It’s safe for your teeth’s enamel and is paraben- and gluten-free.

Tom's of Maine Made to Matter Collection at Target ad
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Wicked Cool! Deodorant by Tom’s of Maine is their first natural antiperspirant for boys and girls. It’s aluminum free, parabens free, and has no artificial fragrance and it provides 24-hour odor protection when your child is ready for it.

Men’s Naturally Dry Antiperspirant in North Woods is Tom’s of Maine’s first natural antiperspirant. It’s made to control odor and wetness without petrochemicals, irritation, or artificial fragrances. It has a light outdoorsy scent, and although it’s made for men, I like the smell of it! It does contain recycled aluminum to provide the wetness protection. If that’s a concern, the Wicked Cool! Deodorant may be a great option for you.

Tom's of Maine Made to Matter Collection at Target ad
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I’m hoping that my husband will try all of these Target exclusive Tom’s of Maine products. If not, they are all ones I can use and enjoy. I’m not giving up on him. Natural products are too important to me to give in to this old dog!

Have you made the switch to natural products?