The National Highway Traffic Saftey Administration (NHTSA) wants to remind all parents that kids ages 0-12 should be traveling in appropriate safety seats, and those seats should be properly secured. To make parents more aware of the dangers of not restraining their children correctly, they’re launching a Public Service Campaign (PSA) to reinforce key points about car seats.  They’ve also opened Parents Central,, to provide information and assistance for parents in keeping their kids safe when in and around cars.

Child Care Safety: Why It’s So Important

Did you know that motor vehicle crashes are the leading cause of death for children age 1 through 12 years old?  And that according to an NHTSA study, three out of four kids are not correctly secured in the care because their seats are not installed properly? This resulted in 4028 children, ages 12 and under, being killed and an estimated 660,000 children injured between 2006 and 2010. That’s more than the population of Boston, MA. Scary numbers, but even worse when you break it down by a daily total. In 2010, an average of two children a day, aged 12 and younger, were killed in motor vehicle crashes. Another 315 kids were injured, every single day of 2010. But these numbers could be halved if parents and caregivers used child safety seats every time a child is in the car, and those seats are installed correctly.

Know for Sure - Car Seat Safety - Child Car Safety: Have You Done All You Can to Protect Your Child? #TheRightSeat

To help the NHTSA get the message out about child car safety, advertising time has been donated by the media and over 33,000 outlets will share the  message through videos, tools, education material, and resources. Theses online resources include how-to videos on the proper use of car seats and car seat belt use, recall notification, the NHTSA’s car seat ease-of-use ratings, and a list of certified Child Passenger Safety Technicians so you can have your car seat installed correctly.

Find out more about child car safety by checking out, watch the PSA’s at  and visit the Ad Council’s YouTube channel at

Related Child Car Safety Resources