Travel consideration provided by Ford. #FurtherWithFord

Something that really blew me away during the 2014 Go Further with Ford Trends Conference was the way they use virtual reality to streamline the interior design process in their cars. We actually had a chance to step into a room where this type of 3D immersion takes place and watch it with our own eyes:

3D immersion demo

3D immersion demo

Here’s how it works: Those “Goggles” put the viewer inside an immersive virtual reality showing the inside of the vehicle which they are working on. For our demonstration, they also projected this onto a screen, so we’d have an idea of what the view inside the goggles looked like. We were shown the interior of the new Edge, which is a full-scale mockup of the real thing; the interior design team used this for crafted quality work, inspecting every element of the car virtually.

The Edge interior

The Edge interior


The benefits to this are many:
This type of 3D immersion allows Ford employees in labs across the world to get the same view of the car interior. It makes it easy and efficient to evaluate the interior, with an incredible level of depth perception. Every detail has been accounted for and replicated in this virtual world so that it’s just like looking at the “Real thing”.

VR goggles

VR goggles

Light has also been accounted for – notice the item she is holding in her hand? That is a virtual flashlight, which illuminates the car interior in whatever direction you point it in the “Real” world. Isn’t that something? They’ve even accounted for the world outside the car, with the background showing different locales, such as Chicago!

Virtual Edge interior

3D car interior simulation

The virtual reality room in this particular location was re-launched in January and is kept visually neutral on purpose; all that was in the room aside from the projector and VR gear was black backdrops and the chairs we were sitting in. Understandably, they need to keep this a clean environment without distractions.

Seeing this virtual reality environment in person was like stepping into The Matrix! It’s incredible to see how much cutting-edge technology Ford is using in the creation of its vehicles.

Read more about the 2014 Go Further with Ford Trends Conference