Veritey logoWhat is Veritey?

Veritey (ver/eh/tey) n., 1. A site comprised of healthy products tailored for your life. 2. A community getting to the root of healthy living.  [Ver/i/te comes from the Latin root word Veritas meaning truth, combined with the sound of tai in tailored, plus the y stands for your.]

Veritey is a healthy living resource that enables you to quickly identify and purchase safe yet effective products.  I like to say we make healthy living “think-proof.”  While on the surface healthy living seems obvious: don’t drink excessively, don’t smoke, do regular exercise, see your doctor annually.  But there’s a lot more to it than that.

We live in an increasingly chemical and exceedingly toxic world.  There are over 84,000 chemicals used to make up our daily products. Most of them have never actually been tested, they’re not regulated by the FDA, and far to many are actually toxic.  It’s not easy to parse a product label.  If you have ever tried to determine what is in a trade secret formulation, or what’s included in a “fragrance,” or how a product has been produced, you realize how complicated and difficult this process can be.

Making matters worse  if you do take on the task of doing all of the research on your products, you won’t necessarily know if the product is any good!  Veritey solves that problem and puts you in charge of your body’s health.

Veritey founders - Amy Ziff and Adrienne Peres

Veritey founders – Amy Ziff and Adrienne Peres

Our goal is to arm you with all the information you need to make better, safer, healthier choices.  As busy, tired, occasionally (well, sometimes more than occasionally!) overwhelmed parents ourselves, we recognized the need for a trusted voice to cut through the greenwashing clutter and provide clarity… and an easy way to buy GOOD goods.  Together, we can change the world for the healthier.  And you can start with your next purchase.

As product aficionados, we are always on the lookout for the best brands possible to share with our community. And we are extremely fanatical about what makes a worthy product. So when we do feature a product on Veritey, whether in Beauty or Bath, Baby or Household Cleaners, you can trust that it’s both excellent and safe.

VeriteyLearn and Win

If you want to learn more about how you can make your home healthier starting right now, sign up for Veritey’s newsletter.  You will be entered into our Shop Smart/Shop Safe Sweepstakes to win fabulous prizes from Le Creuset, Dreamfarm and Botanic Organics.


Founder & Chief Capidealist*™ Amy Ziff is a trained journalist, proven entrepreneur, start-up veteran, and healthy living advocate.  Prior to Veritey, Ziff was Co-Founder and Creative Director for the luxury travel start-up, affiliated with the Gilt Groupe. At Jetsetter she built a distinctive model among flash-sale sites, blurring the line between high-end magazine content, selective curation, and e-commerce.  Ziff joined Jetsetter from her previous position as Editor-at-Large for Travelocity, where she developed a host of media programs to earn Travelocity media attention and shape the brand as a travel expert.  Ziff has done thousands of interviews appearing on programs such as the Today Show, Good Morning America, CNN, MSNBC, and FOX News, and has been quoted on the pages of The New York Times, USA Today, The Wall Street Journal, The Financial Times, PEOPLE and more.  Ziff is currently a healthy living blogger for the Huffington Post and sits on the board of advisors for Earthwatch, an organization using science and an army of citizen scientists to help stop the effects of Climate Change. She is a mom of 3 and lives outside of San Francisco.