Usher performing at the (Belvedere)RED launch party at the Avalon in L.A.

Usher performing at the (Belvedere)RED launch party at the Avalon in L.A.

Belvedere Vodka has partnered with (RED) by producing a Special Edition (BELVEDERE)RED bottle to raise money to to support programs to battle HIV/AIDS in Africa. Recording artist Usher has joined the team as well to bring awareness for the cause.  By purchasing one of these specially designed bottles, you’ll be helping people with HIV/Aids get lifesaving medication.  Fifty percent of the profits from the sale of (Belvedere) RED Special Edition Vodka will be contributed to the Global Fund.  Celebrating takes on new meaning when others are helped in the process.

 ‘The Lazarus Effect’ Film

To show you just how much your donation can help, check out this documentary produced by Executive Producer, Spike Jonze.  “The Lazarus Effect,” is a documentary he produced for (RED), HBO, & Anonymous Content. The touching 30-minute film follows the story of HIV positive people in Africa and tells the important story behind those suffering needlessly from HIV/AIDS. For about 40 cents per day, these people show remarkable progress after as little as forty days and experience an extraordinary change for better thanks to lifesaving medication.

In the fall of 2010 (RED) checked back in with the people featured in the film. Find out how they’re doing today and how you can help.

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Please always drink responsibly and NEVER drink and drive.  Buzzed driving is drunk driving.

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In the fall of 2010 (RED) checked back in with the people featured in the film. Find out how they’re doing today and how you can help.

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