Pantone Color of the Year 2012Pantone has been determining the color of the year for years and generally any color they designate becomes a major player at retailers in soft goods like clothing and home goods like china, dishware, cookware, and even makeup.   So this year’s designated color has been announced and it’s Tangerine Tango.  Described by Leatrice Eiseman, executive director of the Pantone Color Institute®, as being “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.  Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Tangerine Tango replaces last years’ very popular Honeysuckle  which was seen everywhere paired with gray.  In 2010 it was Turquoise, which replaced the Mimosa of 2009, which pushed out Blue Iris which held the color of the year title in 2008.

It’s one thing to declare a color the new “hot” thing, it’s another for people to actually embrace it.  While the color suits me and my skin tone and it’s a color I’ve had a hard time finding in the last few years, I’m hopeful this is a trend that truly come to be.  But does it go beyond the design community and spread to the real world?    I thought I’d take a peek at some of my favorite websites and see if they jumped on the Tangerine Tango bandwagon.

Pantone Tangerine Tango Color Equivelent Chart

Pantone Tangerine Tango Color Equivelent Chart

Here are my results:

West Elm doesn’t appear to have been brought on board yet.  They’re still sporting the turquoise and honeysuckle (called citron, dandelion yellow, and lemon) with plenty of steel gray to pull it all together.  Their sole tangerine piece is a striped rug.

Pottery Barn’s 2012 Spring line is full of pale and muted colors with no stand out pops of color.  I love the understated colors and for home decor – I like the timelessness of them – but not a orange pallet in any of them.

Victoria’s Secret 2012 Spring Preview shows some color similarity in their Tropical Punch and Coral Kiss colors.  They’ve used it in a several of their undergarments and sparingly in their tops and tees.

The one surprising place I found the color was in the H&M collection in the menswear line! It’s seen with dazzling blue, granita (hot pink), and other colors I don’t generally see on men, at least not here in Seattle.  The men here wear navy 🙂  But the colors are spot on with the Pantone Spring 2012 forecast for women and men.

H&M Spring 2012 Style Video

Quick checks of the Gap, Banana Republic, Forever 21, Williams and Sonoma, and more popular retailers are not showing this new color yet.  What do you think.  Is Pantone on the mark or is this one trend that won’t catch on?  I’m hoping it does.


Photo Credits:

  • Mom Style Q & A: Jo-Lynne Shane from Musings of a Housewife (