12064earthbalancelogoonlyEarth Balance® new plant-based products can be found nationwide at Whole Foods Market®. The new offerings include Earth Balance® Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread.

Whole Foods Market is the leading retailer of Earth Balance’s all-natural and organic products, so we are proud to provide our guests with the new Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread,” said Errol Schweizer, Whole Foods Market’s Senior Global Grocery Coordinator. “The Earth Balance brand already has a loyal following among Whole Food Market consumers, and these two new items will appeal to folks who enjoy a plant-based diet and/or who have food allergy sensitivities.”

Earth Balance Organic Coconut Spread - use in place of butter or margarine

Earth Balance Organic Coconut Spread – use in place of butter or margarine

The new Earth Balance® Organic Coconut Spread, the first of its kind, offers a convenient, affordable way to incorporate coconut oil into the diet. This innovative product is a soft-spread spread made with organic extra virgin coconut oil instead of soybean oil resulting in a  Soy-free and vegan butter replacement for baking and cooking.  Organic Coconut Spread is certified organic, verified by the Non-GMO Project, and is more affordable than most shelf stable coconut oils.

Earth Balance® MindfulMayo™ Dressing and Sandwich Spread is cholesterol-free, egg-free and dairy-free. It too is verified by the Non-GMO Project and is available in Original, Extra Virgin Olive Oil, and Organic. Use the new MindfulMayo™ Dressing and Sandwich Spread as a replacement in any recipe that calls for regular mayonnaise.

Earth Balance MindfulMayo - use in place of mayonnaise

But how do they taste?  The spread works much like soft-spread butter but it definitely has a distinctive coconut taste.  If you like coconut, you’ll like the spread.  I don’t so I didn’t enjoy it.  The mayonnaise tastes similar to other olive oil mayonnaise I’ve tried.  Would I buy either again?  Probably not.  I’m a vegetarian and I eat eggs, so traditional organic mayonnaise is more like the taste I’m used to, but if I ever go vegan, I’ll likely switch.

EB products can be purchased nationwide at Whole Foods Market, and local at City Market, Fred Meyer, Henry’s, King Soopers, Publix, QFC, Safeway, Trader Joe’s and Wegmans, and at natural and specialty stores across the U.S.

Check out the EB online community to find more information on healthy cooking, nutrition information and the benefits of plant-based eating through Made Just Right™, at MadeJustRight.com. The site provides vegan, vegetarian, gluten-free, dairy-free recipes, as well as non-gmo action information, local and organic food information, and interviews with well known food educators and activists.

About Earth Balance®Based in Boulder, Colo., produces a line of delicious buttery spreads, shortenings, nut butters, soymilk, coconut spread and alternative mayonnaise. All of our products are plant-based, vegan, made without artificial ingredients or hydrogenated oils, free of gluten, lactose and eggs, offering a delicious alternative for health conscious individuals and those with food sensitivities. Our products are a tasty complement to cooking, recipes and enjoyed on their own. We strongly support the Non-GMO Project and sustainable agriculture practices, and all of our products are made without genetically modified ingredients.  We promote a plant-based diet and earth-friendly lifestyle through the online social community Made Just Right™. A division of Smart Balance Inc. (NasdaqGM: SMBL). For more information, visit  our website and www.MadeJustRight.com