Who can forget the devastation that took place on March 11, 2001.  With the internet and television showing every horrible scene as it happened, we watched the people of Japan get hit with first a devastating earthquake and then an equally nightmarish tsunami.  For those of us here, we’ve mostly moved on with our lives, while the millions of Japanese left homeless are charged with trying to survive.

In the past week, up to 3000 evacuees living in shelters have been rushed to local hospitals because they’re suffering from stress, as well as poor hygienic and crowded conditions.  Yes, it’s been months, but people are still struggling to survive without the absolute basic necessities.

In response this tragedy, and to aid the consumer electronic industry’s long-time partners in Japan, the Primary Case Company launched a new line of luxury cell phone cases to help those in need. The back of the case is made entirely of highly sustainable, environmentally friendly bamboo, with silicone sidings.  The inscription on the back of this eco-friendly bamboo case reads “Courage” in both English and Japanese, and includes the exact time and date of the disaster.

“I’ve had a very close connection to the Japanese people during my years in the consumer electronics industry, and my business associates there have been like a second family,” said Sherman Langer, Director of ‘Stuff’ at The Primary Case Company. “It breaks my heart to see such hardship and destruction in such a beautiful country. My hope is we can provide some reprieve for the people of Japan by donating all ‘Courage Case’ profits to aid in the relief effort.”

I don’t usually promote items for sale that donate a portion of their profits to a charity, because generally the amount is a very small amount of the purchase price, and it feels more like advertisements than a true outreach for charity.  But I’m thrilled to see that the Primary Case Company is donating 100% of the profits from every sale of the Courage Case”.  That I can stand behind!

I owned an iPhone, I’d be sporting one.  But because I don’t, I”ll be giving directly through Global Giving or my favorite, Doctors Without Boarders, and I thank Primary Case Company for reminding me the people of Japan still need our help.

Courage Case

The light-weight luxury “Courage Case” not only conveys the memory of what the Japanese now live with every day, but by purchasing it, your readers can help ensure a brighter future for Japan. The limited edition iPhone case will be sold at $30. Through Global Giving , The Primary Case Company will donate 100% of all profits from the sale of every “Courage Case” to the people of Japan through Global Giving.

For more information about the ‘Courage Case’ please visit:

Primary Case Company

The Primary Case Company focuses its efforts on delivering unique, high-quality cases for smartphones including the terrific products from Apple®, Motorola®, HTC®, BlackBerry® and among others. Our customers’ satisfaction with our products is not warrantied with fine print. Rather, all our products are Unconditionally Guaranteed, and we look forward to spoiling our customers with our Customer Service for Real People™ service offering – every time you do business with us. For more information, please visit www.PrimaryCase.com.

Global Giving

All donations go through the GlobalGiving Foundation, a registered 501(c)3 organization, whose administrative expenses are unusually low. Global Giving’s more-than-reasonable expenses helps to cover the cost of operating GlobalGiving – finding and vetting projects, providing training and support to project leaders, attracting donors, and maintaining an innovative, informative Web presence. It also includes the fees assessed by vendors for credit card processing, wires, etc.  Most donors choose to make an incremental contribution at checkout to cover this fee and ensure that 100% of their donation goes to the project(s) that they have selected to support. This results in an average of 90% of all funds donated getting to the grassroots project(s) selected. For more information, please visit www.GlobalGiving.org.