I’m not sure which is more troubling, that Abercrombie is selling push-up and padded bikini tops for girls as young as age seven, or that they think there’s a market for them. No company puts out a product they don’t believe will be successful. Usually there’s tons of market research behind every design. I have to ask, where did Abercrombie get the idea that parents would buy these?
I think our kids are being over sexualized at a younger and younger age. While one could argue that the ultra-mini dresses (with matching panties underneath because they were so short) and halter tops I wore in the 70’s were no different, but I beg to differ. We wore those in Junior High and as a parent I’m horrified that we were allowed to wear them even then. But these push-up and padded bikini tops are made for children! What pre-pubescent girl should be worrying about her breast size?
Now if they sold a flat padded bikini top for modesty, I wouldn’t complain, and by padded I mean lined. But to add gathering at the bottom of the breasts to accentuate the curve and lace at the top, how can that be viewed innocently? Am I being overly protective or even prudish? I don’t think so. But I can tell you if I had a daughter she’d not be wearing anything even resembling this until after her 13th birthday. I guess that’s why I had boys.
So is Abercrombie right? Will we be seeing 7- and 8-year olds on the beach this summer with breasts? I certainly hope not. But I’d love to hear from someone who thinks this is a positive step in our human evolution. I’m curious.
Note: I purposely did not link to the “triangle tops” because I choose not to support the sale of them.
Photo credit: abercrombie.com