As a small business owner, I’m always looking for inexpensive and yet effective ways to advertise my online store. Therefore, I was intrigued when I received notice of Feedjit’s new advertising opportunity called Feedjit Rush. For $49, you get 1 million impressions on the Feedjit Widget. It seemed like a pretty reasonable deal, so I decided to give it a try.
I put together a simple ad (with all the characters and lines allowed) which was as follows:
Princess Time Toys
Princess & Storybook Halloween Costumes
The service is easy. You choose if you want to start your Rush immediately or schedule it. I scheduled it for Sunday evening, 5pm Pacific Time/8pm Eastern time. This has generally been a heavy time for my site and I wanted to take advantage of sending additional browsers who might want to purchase.
Everything is done automatically – no interaction by another human is necessary. Confirmation emails were sent, and email when the Rush started, and another to watch as the Rush happened. In the end, I also received the following information on how the Rush performed.
Your Feedjit Rush Information:
Your Feedjit Rush stats are shown below. Reload this page to update them. Note that you will continue to receive clicks on your ad at least 30 minutes after your ad has finished running.
Scheduled to start: 26 Sep 2010 05:00:00pm Approval status: Approved Display status: Rush completed. Number of Impressions: 1000000 impressions Number of Clicks: 35 click Your ad targets the following countries:
So, the clicks cost me $1.40 each, about double what Google would have charged me for them and no purchases. Will I try it again? No. The cost-per-click is just too high. Now I realize content is partly to blame. Had I posted that I was giving away free iPad’s, I’m sure my click through would have been amazing. However, since most of us are not in the business of giving away things, I just think Feedjit Rush underperformed.
After some more investigation, I discovered that many sites have their Feedjit widget very low on their page, so even though there was an impression on the page, the likelihood of anyone seeing it is slim. Should Feedjit decide to up the impressions to 5million for the same price, I might give it another go.
My recommendation? Skip Feedjit’s new Rush advertising in its current configuration.
:me:
I was just about to pay when I read the review. I do not have a business, just a blog shelbysperfectworld.blogspot.com I was curious to see how many people would read the blog. Thanks for saving me $49
hello!
thanks for this very informative article. I have just noticed my feedjit live traffic with the Feedjit Rush Ad on it at the very top and I am not as intrigued as much as annoyed by it. I kind of figured it was a part of their advertisement but they always had their ads in the very bottom because when I started copying their link, I thought it said that what appears on the very top is the “live” visitor..(otherwise, it would defeat the purpose of what the widget really is, right?)
Thanks for these stats. I was also tempted to give Feedjit Rush a try, I did see where they were offering 6 million impressions now, but thats only if you target globally. My business is USA only, so that would not be an option for me.
Thanks for the info.